Where did you get the idea for Amanubi?
For years, I’d been fighting with my skin problems and had tried one promising product after the other, which resulted in my skin objecting more and more to my attempts. Not only was I in pain, I also just didn’t feel beautiful anymore.
One day I just happened to glance at the back of the packaging of a make-up primer and read the list of ingredients. I was shocked and thought: That’s what I’m putting on my skin every day? One layer of chemicals after another? I knew that couldn’t be the solution.
What was the next step?
Research, research, and even more research (laughs). I started to gain such detailed knowledge on the subject that I thought: I could actually share what I’ve learnt with others. Because I saw that I wasn’t the only one with these problems. And I also discovered so many wonderful, highly effective products that I was sure other people would also love. So, that’s how the idea of founding my own online shop for pure natural cosmetics came about.